Non-Profits: Be Mindful of All Audiences

Traditional fundraising wisdom, which is still prevalent in many non-profits, uses direct mail for annual gifts and focuses major and planned giving efforts on older donors.  These organizations know in theory that to attract lifelong donors they must engage and involve them early.  But how?  The 2013 Millennial Impact Report from consulting firm Achieve offers a glimpse into the minds of young donors.  Take a look at this short, but informative video.